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Avatar

13 years after its first release, “Avatar” was rereleased in theatres over the weekend, and the box office performance is encouraging for the planned sequel.

The biggest movie in the globe over the weekend was “Avatar” once more.

 

Prior to the long-awaited December release of “Avatar: The Way of Water,” James Cameron’s 2009 sci-fi blockbuster was re-released in theatres. $10 million of the $30.5 million in worldwide sales came from North America.

 

The 13-year-old film’s successful box office performance is encouraging for “The Way of Water’s” prospects.

 

The most successful film of all time, “Avatar,” has earned $2.878 billion at the box office worldwide, including $770.5 million domestically.

 

It was momentarily overtaken by “Avengers: Endgame” in 2019, but “Avatar” recaptured the top spot when a re-release in China last year brought in $50 million.

 

For this 4K re-release, “Avatar” was upgraded with a high dynamic range and improved audio. Imax screenings contributed 29% of the domestic take and 20% of the global revenue.

 

The takeaway from this is to never undervalue Cameron, who also directed “Titanic,” which held the title of biggest film in the world until “Avatar” usurped it.

 

“What do you know? This structure we’re in right now, this brand-new $500 million complex on your property? I made “Titanic,” correct?” According to Cameron, the studio wanted to make modifications to “Avatar,” and he told the company, “Titanic paid for it, so I get to do this,'” he said in a recent interview with The New York Times. “And after that, they gave me thanks.”

 

“The Way of Water” is important to the theatre business. Blockbuster tentpoles have been scarce lately after a promising summer. Only “Black Panther: Wakanda Forever” and “The Way of Water” are guaranteed box office successes for the remainder of the year.

 

Studios have lately rereleased additional films due to the film void, including “Spider-Man: No Way Home” and “Jaws.” Over the US’s four-day Labor Day holiday weekend, the former made $6.5 million, while the latter made $3 million.

 

Over the weekend, “Avatar” had competition from the brand-new film “Don’t Worry Darling,” which, following months of off-screen turmoil, took first place at the US box office with $19 million.

Udit Ghosh

Udit Ghosh is a Journalist at Flaunt Weekly.

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