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The country music icon’s embellished denim pieces will be available starting today.
Courtesy of Good American, shot by Inez and Vinoodh
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Dolly Parton has a new 9 to 5. The country queen is teaming up with Khloé Kardashian’s Good American clothing line to launch Dolly’s Joleans. True to the country queen’s aesthetic, the collection features blinged out denim with shimmering rhinestones, country glam-inspired details and more.
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Good American famously celebrates real women of all sizes and allows them to embrace trends while staying true to themselves. That same spirit of authenticity and empowerment shines through in all Dolly does, so the partnership made total sense to the superstar.
“I’ve always believed what you wear should make you feel as fabulous as you truly are, and this brand-new line, Dolly’s Joleans, is all about celebrating individuality with a touch of sparkle,” says Parton. “I’m inspired by Good American’s ability to create clothes that make women feel confident and ready to shine!”
That natural synergy between Good American and Dolly Parton can be felt throughout the collection. From the clothing to the campaign, there’s a consistent embrace of expressing yourself and celebrating who you are.
The collection itself is as iconic as Dolly herself, featuring tailored silhouettes, luxe embellishments and fresh interpretations of classic fabrics like poplin and denim. There’s even a gingham blouse that looks straight out of the country queen’s own closet. The combination creates the perfect synergy of Dolly’s country roots and glamourous onstage persona.
“Dolly Parton is a true icon whose influence transcends generations, and partnering with her on this collection is an incredible honor,” says Emma Grede, CEO and Co-Founder of Good American. “Together, we created a collection that embodies self-expression and embracing what makes each of us unique.”
Dolly’s Joleans will be available for a limited time starting today at Good American stores and online at GoodAmerican.com. Pieces are priced from $64 to $229 with sizes ranging from 00-30, XS-5X.
The Good American partnership is the latest lifestyle release from Parton. The country star has also released her own line of fragrances and cosmetics in recent years.
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