Emtee Calls Out Superficial Showmanship In The Music Industry. South African rapper Emtee has always been unapologetically real about his views on the music industry, and his latest post on social media is no different. With a clear message aimed at the flashy, materialistic side of the business, Emtee is calling on fellow artists to focus on what truly matters — the music.
In his post, Emtee wrote: “If you a musician, flex on me with your music. I don’t care about what you have or don’t. Having an expensive car and wearing fake Gucci doesn’t make you a better creative than I am. You will die trying.”
The post didn’t stop there. Emtee pulled back the curtain on some of the darker sides of the music industry. “Most of your idols are criminals,” he revealed, before going on to criticize unethical practices, including shady deals and deceptive lifestyles. His candid remarks, such as “some bend over for a deal, some have cults, most are liars & loudmouths,” shed light on the pressures and compromises that can taint an artist’s journey.
If you a musician, flex on me with your music. I don’ care about what you have or don’t. Havin an expensive car and wearing fake Gucci doesn’t make you a better creative than I am. You will die trying
— DIY 3 (@emteerecords) December 5, 2024
Most of your idols are criminals, some bend over for a deal, some have cults, most are liars & loudmouths & love this fake lifestyle they tryna protray by renting cars.
— DIY 3 (@emteerecords) December 5, 2024
The post sheds light on the growing trend in the music industry where some artists flaunt material possessions, sometimes to the detriment of their craft. Emtee‘s words are a stark reminder that true artistry isn’t defined by the things you own or the image you project but by the music you create and the impact it has on listeners.
His stance isn’t new. Over the years, Emtee has remained grounded, even when the pressures of the industry might have led others to succumb to the temptation of chasing superficial success. Instead, he has stayed committed to authenticity and artistic integrity, something that has resonated deeply with his loyal fanbase.
Emtee’s message is timely as the industry has seen an increasing trend of artists showcasing luxury cars, designer clothes, and flashy jewellery in an attempt to elevate their status. But Emtee’s reminder calls for a shift in focus, emphasizing that true talent and success are not defined by wealth or status symbols.
“Flex with your music,” Emtee’s message continues to echo throughout his fans and fellow musicians. It’s a call to arms for artists to invest in their craft, stay true to themselves, and stop relying on external appearances to make a name for themselves.
Ultimately, Emtee’s statement isn’t just a critique; it’s an invitation to reflect on what success truly means. As he says, “You will die trying” — in other words, those who chase fleeting symbols of wealth over the pursuit of genuine artistry will be left with nothing but empty dreams.