People who are not music-oriented leading Nigerian music industry – Adekunle Gold

Nigerian Afrobeats singer Adekunle Kosoko, known professionally as Adekunle Gold, has voiced out about the current trend of the wrong people leading the Nigerian music industry.

The ‘Sade’ singer expressed this concern in a post shared on his X handle on Saturday, where he claimed that the people leading the music industry are not music-oriented.

The singer opined that the wrong people in the industry are perpetuating false narratives about the business, saying this has resulted in brilliance being undervalued while mediocrity thrives.

Adekunle Gold stressed that artists, producers and other creatives are overshadowed by people who do not create, understand and respect the music craft.

He wrote, “People who have no business leading music conversations are now controlling and destroying the industry.

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“Artists, producers, and real contributors are being overshadowed by people who don’t create, don’t understand, and don’t respect the craft.

“When the wrong people lead the conversation, they push the wrong narratives. That’s why real talent is overlooked and mediocrity thrives. Congratulations to everyone involved.”

Meanwhile, Adekunle Gold and White House Productions are set to jointly produce a documentary spanning the last century of Yoruba music.

The documentary, The Odysseywill trace the history and evolution of different subcultures within Yoruba music, including Were, Sakara, Apala, Juju, AfroJuju and Fuji.

The documentary’s stellar cast of producers, headed by executive producer Bobo Omotayo, is already garnering attention within the music industry.

The Odyssey, which is now in production, promises to be a revelatory investigation of the Yoruba people’s cultural legacy and musical tradition.

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The documentary, directed by award-winning filmmaker Mohamed Ali . and produced by Omotayo, takes viewers on an immersive journey through the captivating rhythms and rich history of Yoruba music, revealing its profound influence on the global music scene and role in shaping the emergence of Afrobeats.

Adekunle Gold will be produced alongside Tosin Ashafa, Papa Omotayo and Makama. His knowledge of the industry, network, and love of Yoruba music will enhance the documentary’s storyline.

This formidable group is committed to providing an exciting, genuine look at our history, culture, and where we’re going from here.

The Odyssey will feature some of Nigeria’s most revered music historians, academics, chart-topping artists, music legends, iconic producers, record label owners and music journalists, both past and present.