The UK Apple Store has already noted the launch of the iPhone 15 in 2023.

In the fall and holiday season of the following year, when the iPhone 15 range is anticipated to be on sale, at least one Apple Store in the UK expects an abnormally high volume of foot traffic.

 

The period between September 15, 2023 and October 7, 2023, and between December 2, 2023 and the beginning of January 2024, has been designated as a no-leave period for Apple Milton Keynes employees. Store managers will not approve any requests for time off during this “embargo” period. The newest instruction appears to be a clear break from routine in the area, even though higher foot traffic in retail establishments is always anticipated in the fall around the release of new Apple gadgets, especially new iPhone models, and throughout the holiday season.

 

Apple typically restricts time off before the introduction of new gadgets and over the Christmas season, and this is frequently quickly informed to employees via an internal Apple communications app. The most recent modification, which forbids time off up to a year in advance, was announced more quietly through a document distributed locally.

 

Retail staff are unsure of precisely where the order originates in Apple’s corporate hierarchy, despite shop managers’ claims that it comes from “above the store” level. The modification was explained to the staff as being made in “high velocity moments” to “make sure we are more equipped for next year.”

 

Although it is unclear how broad the new instruction is, the dates were obviously chosen with care, probably in preparation of the release of new Apple devices in the second half of next year and increased traffic during the Christmas season.

 

It is quite unlikely that the iPhone 15 lineup will ship on any specific dates just yet, as the smartphones themselves will probably need to go through production validation tests before a mass production schedule can be finalised. However, it is noteworthy that Apple retail has already blocked out dates well in advance of what would presumably be the late-year release of new products.

 

Associated News: iPhone 15
Retail, Apple Store, United Kingdom
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