What the viral AI-generated ‘Barbenheimer’ trailer says about generative AI hype | The AI Beat
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A brand restful AI-generated film trailer that splices collectively the wildly-hyped movies Barbie and Oppenheimer true into a mashup — that comes with a red mushroom cloud — has long gone viral.
The trailer offers a jam-on sendup on the “Barbenheimer” hype that had moviegoers flocking to quiz both movies support-to-support, though the 2 movies couldn’t be extra diverse — Oppenheimer is a sober biopic about the life and legacy of J. Robert Oppenheimer, father of the atomic bomb, while Barbie is a fizzy, feminist, live-action quiz at the notorious doll.
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Powered by image generation AI Midjourney and impart generator Runway Gen2 and that contains AI-generated voices supposedly belonging to Margot Robbie and Matt Damon, the “Barbenheimer” crossover took correct four days to manufacture, in accordance with the creator’s Reddit put upwhere he shared a hyperlink to his direction on AI filmmaking.
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But as a reporter preserving AI’s joyful, bullish, even fluffy aspect as successfully as its excessive, sobering aspect, I will’t support nonetheless take into memoir three things the AI-generated ‘Barbenheimer’ film trailer says about the suppose of generative AI correct now:
1. AI-generated entertainment is exciting instant — excellent for this day’s viral moments.
So, it’s no shock that as the Barbenheimer hype rocketed upward, any on-line advise material-maker might perhaps per chance jump on board with their procure rapidly-and-soiled AI-generated take to fragment across social platforms. A conventional ad company couldn’t perhaps droop instant sufficient to tug off the same roughly “Barbenheimer” sendup to satisfy the 2d, and the costs will be prohibitive sufficient that they seemingly wouldn’t even strive.
In an generation when social media advise material is section of the zeitgeist extra than ever, there’s absolute self belief that the price of pattern of AI-generated entertainment is perfectly placed for this day’s viral moments. Reduction in March, as an instance, a Reddit user shared an AI-generated video of Will Smith eating spaghetti on the r/StableDiffusion subreddit. It rapid spread on social media as successfully as the mainstream press, with one article pronouncing the video “would haunt you for the relief of your life.”
2. The ‘Barbenheimer’ trailer comes as creatives strike and regulators play AI catchup.
Hollywood has come nearly to a discontinue in most modern weeks, with SAG-AFTRA actors and writers at the 2d on strike and expressing particular concerns about the affect of gen AI on their trade and jobs. The “Barbenheimer” trailer is a excellent example: Who wants the dear services and products of Margot Robbie and Matt Damon in the occasion it’s seemingly you’ll perhaps per chance also come up with a serviceable AI copy? Why employ the time-ingesting work of artists or editors whenever you’ve the rapidly output of Midjourney and Runway Gen 2?
At the same time, AI-centered creatives who are furious by the probabilities of gen AI are going paunchy-steam ahead — even as regulators and policy-makers glide to procure up. The Senate will be schooled in AI this drop with a watch against a basis for developing regulations in 2024. Will that be too tiny, too leisurely?
3. The most modern generative AI hype can also merely correct be a candy-coloured wrapper around a extra excessive, unsettling actuality.
The AI-generated Barbenheimer trailer is, for my section, funny and cute. But the speculation which you might perhaps wrap without a doubt one of history’s most horrifying periods — the reach of the atomic bomb at some level of World War II, which ended in the loss of life of hundreds of thousands at Hiroshima and Nagasaki in 1945 — in a candy-coloured Barbie wrapper and a red mushroom cloud is equal substances graceful and surprising.
That’s gen AI in a nutshell — graceful and surprising, exciting and provoking, gorgeous and appalling, normally . But indubitably, all stakeholders serious about AI pattern want to withhold in mind not correct the sugary surface of what gen AI can manufacture, nonetheless the deep, exact disorders that lay beneath.
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