According to Apple CEO Tim Cook, the company doesn’t put much effort into enhancing the texting experience between iPhones and Android devices because its users haven’t requested it.
Cook responded to a query from the audience at Vox Media’s Code Conference in Beverly Hills, California, by saying, “I don’t hear our users demanding that we devote a lot of focus on that, on this topic.” I would adore making you an iPhone user.
The response was given less than a month after Google began a pressure-cooking advertising campaign against Apple.
Currently, texts sent and received between iPhones take place via iMessage, which offers a far better experience than SMS texts sent and received between Android devices and iPhones, which appear as green bubbles. Google wants Apple to use RCS, a communications system that includes encryption and other contemporary features and is intended to replace SMS in the future generation.
Cook was pressed further, arguing that the limits of SMS messaging prevented him from sending videos to his mother.
Cook advised, “Buy your mum an iPhone.”
The privacy movement dates back to Steve Jobs
To explore the legacy of Apple’s founder and to make an announcement about a new Steve Jobs archive and future documentary, Cook was joined by Laurene Powell Jobs and former Apple head designer Jony Ive.
Apple’s recent campaign for privacy is not a new objective for the business; in fact, the idea dates back to Steve Jobs, according to Cook.
The value of privacy was deeply engrained in the company by Steve in its early years, according to Cook.
Cook highlighted a 2010 speech by Jobs in which he stated that users’ agreement to the sharing of their data constitutes privacy. “Privacy requires that users be repeatedly informed in plain English of the terms of their agreements. That’s what it means, according to Jobs in the talk that Cook quoted.
Cook’s comments come at a time when the company’s privacy push has come under increasing fire for being self-serving. This is because the company has implemented new privacy features that make it harder to measure online advertising, and it is also rumoured that Apple plans to grow its advertising business and introduce new ad units.
The 2021 feature known as App Tracking Transparency, which has caused a stir in the online advertising sector, was developed with the same principle. When an iPhone boots up, users are prompted to share a unique device identification number with apps; however, the majority of iPhone users opt not to, making it impossible for internet advertisers to effectively analyse the effectiveness of their adverts.
Companies have denounced the measure as anticompetitive, including Facebook parent company Meta. Meta estimated that it will cost $10 billion this year in February.
Cook stated on Wednesday, “What we believed is that people should control their data and they should make their own decision. “People should be given the power to make that choice in a truly clear-cut and easy way. not hidden 95 pages deep in some privacy policy.
Cook went on to say that Apple adheres to stronger regulations than do advertisers and defended the firm’s search advertisements.
Cook stated, “We’ve never said internet advertising is a terrible thing. “Vacuuming up people’s data when they’re not doing so on an educated basis is not good,” the author says.
Cook was questioned about if he believed Apple to be a strong organisation that has stepped in since legislators haven’t enacted privacy regulations.
Cook stated, “We’re not trying to be a regulator. Giving people the power to choose for themselves is all we’re attempting.
