According to the Financial Times, younger Americans prefer Apple to competitor companies by wide proportions, fueling a generational shift towards Apple products and social pressure.
According to the survey, younger consumers are anxious about being socially isolated because they do not own an iPhone, a phenomenon that is encouraging young people to purchase other Apple products and services, resulting in increased market share across several product categories.
Individuals born after 1996, often known as Gen Z, accounting for 34% of all iPhone owners in the United States, compared to 10% for Samsung. For older generations, the proportion of iPhone and Android users is roughly equal. The consequences of this move towards Apple devices among younger people go beyond iPhones, with these consumers far more likely to buy AirPods, Apple Watches, and Macs.
According to Canalys research, for every 100 iPhones sold worldwide, Apple also sells 26 iPads, 17 Apple Watches, and 35 pairs of AirPods. Samsung sells less than 11 tablets, six smartwatches, and six pairs of wireless earbuds for every 100 smartphone sales. Despite the fact that an iPhone’s average selling price is nearly three times that of an Android smartphone.
According to researchers that advise companies on Gen Z consumer preferences, these customers are the most online of any age group, spending up to six hours a day on their cell phones. As a result, Apple’s ecosystem is impacting social decision-making, with a particular emphasis on the value of iMessage as a social signal, as a result of poor messaging and group chat experiences via SMS.
The same pattern can be seen in Europe, where iMessage is less popular and Android has a larger market share. According to Canalys research, 83 percent of Apple consumers under the age of 25 in Western Europe intend to remain using an iPhone. As Generation Z grows older, this trend is likely to accelerate and further consolidate Apple’s market position, making it increasingly difficult for competitors to acquire new customers and make gains.
