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The deal, which covers masters and publishing, includes the mau5trap catalog and marks the launch of a joint venture to release future recordings by the artist and imprint.
Create Music Group has acquired the deadmau5 catalog in addition to the catalog of the electronic producer’s longstanding label, mau5trap.
The deal is valued at $55 million and includes the master recordings and publishing of more than 4,000 songs. The partnership also includes the formation of a joint venture to release future recordings from deadmau5 and mau5trap.
“I have worked closely with Jonathan, Alex and Create for nearly two decades now, building my own career as well as the artists on mau5trap,” said Deadmau5 (born Joel Zimmerman) in a statement. “We didn’t need to look far when we were considering a partner to help get it all to the next level. With Create, I feel the music is going to reach more.”
As part of the partnership, Create Music Group will remaster and re-release key catalog pieces, launch exclusive new content and work to introduce “the mau5trap legacy” to new generations of fans, according to a press release. The collaboration will also explore licensing opportunities and brand partnerships and continue to focus on media such as gaming, virtual reality and live-streaming to drive additional revenue streams.
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Founded in 2015, Create Music Group functions as a record label, distribution company and entertainment network. Eric Nguyensenior vp of global corporate development and M&A at Create Music Group, played a key role in the deal. Paul Hastings LLP served as legal advisors to Create Music Group while LaPolt Law P.C. served as legal advisors to deadmau5 and mau5trap.
“From the earliest days of Create Music Group, [co-founder and COO] Alexandre Williams and I had the privilege of working alongside Joel and his business partner Dean Wilsonwitnessing firsthand the evolution of an icon,” added Jonathan Straussco-founder/CEO of Create Music Group. “Now, as the stewards of deadmau5 and mau5trap’s legendary catalog, we inherit a legacy that changed music forever. Joel’s influence reaches far beyond sound — his mastery bridges music, gaming, and technology, inspiring a new generation to think bigger. This is more than an acquisition; it’s a responsibility.”
“Over the last 20 years, fueled by Joel’s creative and entrepreneurial ambitions, we have built one of the strongest brand names in electronic music,” adds Wilson, deadmau5’s longtime manager. “To have partnered with Create, who have worked so closely with us over the years on our journey, ensures that the next two decades will be every bit as exciting for Joel and everyone on the mau5trap team as we work to expand our legacy even further.”
