Flaunt Weeekly
Russell Westbrook puts on for the West Coast in the latest drop from his clothing brand. Honor The Giftfounded by the NBA star in 2016, and the Los Angeles Rams have teamed up for the “After Hours” capsule collection. The campaign video features and highlights national and local celebrities, current and future stars, and sports and culture icons all representing Los Angeles. The music is provided by Dom Kennedy, representing the Leimert Park neighborhood.
Appearances include Westbrook himself, LA Rams players Cooper Kupp, Demarcus Robinson, Quentin Lake, LA Based Streetwear Industry Stakeholder Kacey Lynch, TikTok Star Isaiah Garza, LA-based Musicians Mikhala and Ncognita, Hotville Chicken Founder Kim Prince, Los Angeles Rams Cheerleaders, DJ Hed, and members of Russell Westbrook’s AAU team, and Team Why Not Foundation. Also starring in the campaign are High School Basketball Players Tajh Ariza, Jason Crowe Jr., Tounde Yessoufou, Brannon Martinsen, Amalia Holguin, Brieana Brown, and Tatianna Griffin.
“The collaboration between Honor the Gift and the Los Angeles Rams is so authentic. We wanted to create a collection that embodies the heart of the inner city and the connection between sports,” said Westbrook.
“Partnering with Russell Westbrook’s Honor The Gift for this capsule collection is a thrilling convergence of two brands with deep Los Angeles roots. Together, we’re not just blending style and athletics; we’re celebrating the vibrant culture of LA and inspiring fans to express their passion in a whole new way,” added Kathryn Kai-Iing Frederick, CMO of LA Rams.
The six-piece capsule includes an assortment of hero products including short and long-sleeved t-shirts, a hoodie a tracksuit, and a jacket. It can be purchased in limited quantities online at both Honor The Gift and the Rams’ official websites. The collection also will be available at Honor The Gift’s retail flagship in LA, nflshop.com, and the Rams’ official store at SoFi Stadium in Inglewood, Calif.
Take a look at Russell Westbrooks’s Honor The Gift and Los Angeles Rams “After Hours” collection below.
