Flaunt Weeekly Audoo has announced it has appointed several senior music industry executives as board advisors for the music technology company revolutionizing public performance rights.

Steve Clark (COO of Round Hill Music), Isabel Garvey (COO of Warner Music UK), and Sean O’Malley (CEO & Founder of Regard Music) will help support the growth of Audoo. The music recognition technology and data company is working to improve the collection of public performance royalties with greater accuracy thanks to its unique hardware.

Clark, Garvey, and O’Malley join existing Audoo advisors—Cliff Fluet (Partner at Lewis Silkin) and Alistair Macdonald (former CEO of Syneos Health). These board advisors will further specialist guidance and counsel to the company board, which includes fellow music industry executives Chris Herbert and Nigel Elderton.

“The depth and understanding of music rights and royalties is at a critical juncture in the history of the music industry,” says Steve Clark. “As networks of music rights-holders evolve, we must ensure that systems do too, to meet the ever-changing rhythm and flow of this part of the business. The ethos of the Audoo offering is vitally worthy and the execution of its solutions to meet the growing needs of parties in the data chain has been impressive to observe. I look forward to supporting its progress in improving the landscape of tracking and distribution of royalties.”

“Having helped select Audoo for the Abbey Road Red program years ago during its start-up phase, it’s gratifying to see its elevated and thriving status now,” adds Isabel Garvey. “Audoo’s disruptive technology solution which delivers transparent and efficient royalty tracking and distribution has benefits across the whole value chain in music. I am excited to support Audoo on its growth journey as it transforms the current landscape in this space.”

“The innovation and practicality of Audoo solutions are positively disruptive,” comments Sean O’Malley. “These services will aid the refinement of our source data and change the landscape in this sector of our industry. Working with fellow musicians and music fan Ryan Edwards and his team, this worthy mission originates from the heart and I’m proud to advise and aid its next-level success.”

“The combined experience of Steve, Isabel, and Sean brings a powerful wealth of knowledge across labels, publishers, rights-holders, and creators,” adds Ryan Edwards, Founder & CEO of Audoo. “To have such revered executives join our existing world-class group of board members and advisors demonstrates the strength of belief in the business as we continue to build and refine the Audoo offering.”

Earlier this year, Audoo announced a partnership with PMY Group to integrate its hardware, the Audoo Audio Meterinto tech stacks at major events, enhancing public performance reporting in these settings. The growing tech company also announced a partnership with the Irish Music Rights Organization (IMRO) to amplify public performance royalty distributions in Ireland. Venues can request an audio meter for their premises from Audoo—free of charge.