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A global advocacy organization, Global Citizen, dedicated to eradicating extreme poverty, has announced that renowned artist and producer John Roger Stephens known as John Legend will headline the upcoming edition of Move Afrika, a pioneering music tour featuring international performers.
In a statement released on Wednesday, it was revealed that the next tour will extend its reach across Africa, adding Nigeria to the list of host countries alongside Rwanda.
Move Afrika aims to create a lasting music touring circuit across the continent, generating economic growth, job creation, and fostering entrepreneurial opportunities in host nations. This initiative is part of Global Citizen’s broader effort to tackle global inequalities by offering employment and entrepreneurial opportunities for Africa’s youth through annual live music events.
Co-Founder/Chief Executive Officer of Global Citizen, Hugh Evans expressed his excitement over the headliner of the event. “We’re thrilled to have John Legend, our long-time Global Citizen Ambassador and friend, headline Move Afrika as we expand the tour from Rwanda to Nigeria.”
John legend response to this saying: “I’m honoured and excited to perform in Kigali and Lagos as part of the Move Afrika tour—an initiative that not only brings unforgettable shows but also creates entrepreneurship and job opportunities, empowering young people to engage with Africa’s growing music and creative industries.
Africa has always been a global cultural powerhouse, and it’s an honour to be part of the future of live music on the continent.”
Move Afrika’s partners include pgLang and the Rwanda Development Board.
Francis Gatare, CEO of the Rwanda Development Board, highlighted the initiative’s broader impact: “Global Citizen and Move Afrika’s return to Rwanda in February 2025 underscores our shared commitment to showcasing Africa’s creative talent and leveraging the global entertainment industry to address the continent’s development priorities,” said Francis Gatare, Chief Executive Officer, Rwanda Development Board.”
The 2025 edition of Move Afrika will also support a citizen-driven advocacy campaign focused on sustainable development and economic growth, with particular attention given to improving healthcare systems across Africa.
Hugh Evans noted that “As Move Afrika grows year over year, our goal is to equip and inspire Africa’s dynamic, young population to participate in the live music and creative industries while investing in its future with lasting infrastructure that will mean the continent no longer needs to be excluded from the international touring circuit.”
Global Citizen and its partners will call on African governments to increase funding for health, prioritize primary healthcare and sexual and reproductive health, increase global health investments, and ease financial burdens on nations to strengthen public health systems.
