According to reports, Apple experimented with search adverts in Maps to boost its advertising revenue.

The Maps, Podcasts, and Books apps might start showing ads.

Ads may be coming to more of Apple’s first-party apps. The business has tested a version of Maps with search ads internally, according to Mark Gurman of Bloomberg. Similar adverts are already used by Apple in the App Store.

When you enter certain terms, developers can pay the business to have their software appear at the top of the search results page. Gurman contends that search ads in Maps would function similarly. A Japanese restaurant, for instance, may pay Apple to have their establishment appear higher in local listings when consumers search for terms like “sushi.” Gurman thinks Apple could include comparable advertisements to its Books and Podcasts apps. He claims that the business might start providing an ad-supported tier through Apple TV+.

Todd Teresi, the vice president in charge of the organization’s advertising section, is credited by Gurman with the prospective push. Teresi recently started directly reporting to services CEO Eddy Cue and has allegedly discussed dramatically increasing the effect of his team. The division brings in roughly $4 billion a year. Teresi wants to push that figure into the double digits. That would necessitate significantly increasing Apple’s current marketing efforts.

For a business that has, at least externally, positioned itself as a champion of user privacy, a larger advertising campaign would be a 180-degree turn. Apple debuted a feature called App Tracking Transparency with the introduction of iOS 14.5. You may stop apps from tracking your online activities across different websites and apps by disabling the popup. According to estimates, the move will result in a $13 billion loss of revenue for Facebook’s parent firm Meta in 2022. Apple openly stated that it created the feature, which would be unveiled at WWDC 2020, to preserve customer privacy. The Wall Street Journal has reported that the corporation sought a revenue-sharing arrangement with Facebook, which raises the possibility that its objectives with ATT may not have been wholly altruistic.