Vogueanditspublisher,CondéNast,aresuingtherappersforforgingaVoguecoverinordertopromotetheirjointalbumHerLoss.
Drakeand21SavageareinhotwaterbecauseoftheirphoneyVoguecover.
Themagazineissuingthemusiciansforimpersonatingthelegendaryfashionmagazine’scoverinordertopromotetheirnewalbumHerLoss.
AccordingtolegaldocumentsobtainedbyE!News,CondéNast,themediacompanythatpublishesVogue,claimedthatbysharingafraudulentcoveronsocialmedia,thetworapperscreateda“widespreadpromotionalcampaign”thatis“builtentirely”onunlicensedVoguetrademarks.
The“TakeCare”rapper,36,sharedanInstagrampostonOct.30thatappearedtobeaVoguecoverfeaturinghimselfand21Savage,30.
Hewroteinthecaption,“MybrotherandIwillbeonnewsstandstomorrow!!
Thankyouforyourloveandsupportonthishistoricoccasion,@voguemagazineandAnnaWintour.
HerdeathoccurredonNovember4th.”
CondéNastisseekingatleast$4millionindamagesinadditiontoimmediatelydiscontinuingtheuseofthefakeVoguecover.
Therappersarealsoaccusedofdistributingthefakecovernotonlytotheir135millioncombinedsocialmediafollowers,butalsoto“NorthAmerica’slargestmetropolitanareas,”aswellaspostersofthecover.
Thecompanyalsostatedinthesuitthat,despiteDrakethankingAnnainhisInstagramcaption,thetopeditorhasnoconnectiontotheseimagesorthepromotionoftheiralbum,callingita“deceptivecampaign.”
“Thisisallfalse.
NoneofithasbeenapprovedbyCondéNast“Accordingtothepublisher.
“VoguemagazineanditsEditor-in-ChiefAnnaWintourhadnoinvolvementorendorsementinHerLossoritspromotion.”
ThesuitalsoclaimsthatDrakeand21Savagewereaskedto“ceasetheirinfringingactivitiesandtakeappropriateremedialmeasurestoavoidfurtherpublicconfusion,”buttheydidnot.
WhenE!NewscontactedDrake’srepresentative,hehadnocomment.
E!Newsreachedoutto21Savage’srepresentativebutdidnotreceivearesponse.
