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KX Taps Ex-Google Head of Sales, John Hoffman, as New CRO

KX Taps Ex-Google Head of Sales, John Hoffman, as New CRO

KX, aprovider of database and analytics engines, has appointed John Hoffman as the newChief Revenue Officer (CRO). Hoffman brings over two decades of industryexperience, joining from Google, where he worked as Head of Sales for the Dataand Analytics department.

KX AppointsNew Sales Expert

Accordingto Monday’s press release, the new CRO will be responsible for the company’s sales for allof the company’s products and the expansion of kdb+, the company’s flagship productwhich is one of the fastest time series databases and real-time analyticsengines.

“I am truly excited to join a data andanalytics market leader like KX, and the opportunity to further build and scalea world-class sales organization like their own is my dream. Driving criticalbusiness insights is at the forefront of every organization, and KX helps bringthe benefits of these insights to bear every day for the largest financialservices, healthcare, manufacturing and energy companies. Needless to say, Ican’t wait to dive in,” Hoffman commented.

In hisprevious position at Googlehe was responsible for expanding the market positioningof the analytics and data division and integration with the Google Cloudservice. Earlier, he was associated with Looker, which became part of Google dueto the acquisition. At Looker, as Head of Sales, Hoffman was responsible forintroducing new sales processes.

Accordingto his LinkedIn profile, he has held director sales positions since 1998.During that time, he worked with Thomson ReutersClarity Services and Provenir.

“Weare thrilled to have John join our team. His extensive experience in enterprisesoftware sales, specifically focused on data and analytics, and his trackrecord of delivering significant revenue growth make him the ideal person tolead the KX sales team as we embark on our next period of growth,” AshokReddy, the CEO at KX, said.

Watch the recent FMLS2022 panel on advances in trading technology.

B2C2 and KXPartnership

Last November, B2C2, acryptocurrency liquidity provider owned by Japan’s SBI Holdings, announced that it had expanded its partnership with KX, offering its clientsmore advanced trading tools and analytics.

Under thepartnership, B2C2 institutional clients will benefit from services and productssimilar to those provided by T1 investment banks in traditional finance. Tothis end, the cryptocurrency company will use high-performance and real-timeanalytics solutions offered by KX, including KX Dashboards. It is a tool forvisualizing data sets and entire databases.

Kdb+, KX’sflagship solution, is widely used in high-frequency trading, allowing billionsof data points to be analyzed in real-time. It is ideal for the dynamic andhighly volatile digital asset market.

“Weare pleased to be working with KX, which supports B2C2 in delivering real-timedata-driven trading insights and decisions to digital asset markets. KX isrecognized and respected for its industry-leading technology across the world’smajor financial institutions and working with them aligns with our clients’ andcounterparties’ capabilities,” Nicola White, the CEO at B2C2, said.

Accordingto a report published by FD Technologiesthe parent company of KX, revenuefrom this part of the business grew 19% to £37.8 million in the six months fromMarch to August 2022. Recently, the company appointed Ashok Reddy, an industryveteran with more than 30 years of experience in enterprise software, as the CEO.

KX, aprovider of database and analytics engines, has appointed John Hoffman as the newChief Revenue Officer (CRO). Hoffman brings over two decades of industryexperience, joining from Google, where he worked as Head of Sales for the Dataand Analytics department.

KX AppointsNew Sales Expert

Accordingto Monday’s press release, the new CRO will be responsible for the company’s sales for allof the company’s products and the expansion of kdb+, the company’s flagship productwhich is one of the fastest time series databases and real-time analyticsengines.

“I am truly excited to join a data andanalytics market leader like KX, and the opportunity to further build and scalea world-class sales organization like their own is my dream. Driving criticalbusiness insights is at the forefront of every organization, and KX helps bringthe benefits of these insights to bear every day for the largest financialservices, healthcare, manufacturing and energy companies. Needless to say, Ican’t wait to dive in,” Hoffman commented.

In hisprevious position at Googlehe was responsible for expanding the market positioningof the analytics and data division and integration with the Google Cloudservice. Earlier, he was associated with Looker, which became part of Google dueto the acquisition. At Looker, as Head of Sales, Hoffman was responsible forintroducing new sales processes.

Accordingto his LinkedIn profile, he has held director sales positions since 1998.During that time, he worked with Thomson ReutersClarity Services and Provenir.

“Weare thrilled to have John join our team. His extensive experience in enterprisesoftware sales, specifically focused on data and analytics, and his trackrecord of delivering significant revenue growth make him the ideal person tolead the KX sales team as we embark on our next period of growth,” AshokReddy, the CEO at KX, said.

Watch the recent FMLS2022 panel on advances in trading technology.

B2C2 and KXPartnership

Last November, B2C2, acryptocurrency liquidity provider owned by Japan’s SBI Holdings, announced that it had expanded its partnership with KX, offering its clientsmore advanced trading tools and analytics.

Under thepartnership, B2C2 institutional clients will benefit from services and productssimilar to those provided by T1 investment banks in traditional finance. Tothis end, the cryptocurrency company will use high-performance and real-timeanalytics solutions offered by KX, including KX Dashboards. It is a tool forvisualizing data sets and entire databases.

Kdb+, KX’sflagship solution, is widely used in high-frequency trading, allowing billionsof data points to be analyzed in real-time. It is ideal for the dynamic andhighly volatile digital asset market.

“Weare pleased to be working with KX, which supports B2C2 in delivering real-timedata-driven trading insights and decisions to digital asset markets. KX isrecognized and respected for its industry-leading technology across the world’smajor financial institutions and working with them aligns with our clients’ andcounterparties’ capabilities,” Nicola White, the CEO at B2C2, said.

Accordingto a report published by FD Technologiesthe parent company of KX, revenuefrom this part of the business grew 19% to £37.8 million in the six months fromMarch to August 2022. Recently, the company appointed Ashok Reddy, an industryveteran with more than 30 years of experience in enterprise software, as the CEO.

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David Carroll

David Carroll is a Journalist at Flaunt Weekly.

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