Rupert Murdoch's Myspace page is an MAA blast from the past.

Rupert Murdoch’s Myspace page is an MAA blast from the past.

Will the metaverse suffer the same number of fatalities as the internet or even social media platforms?

One of the most remarkable happened when Rupert Murdoch, who has been rightly praised for his business acumen, purchased the social networking website Myspace. In 2005, he paid $580 million, and a year later, he inked a $900 million advertising contract with Google. In 2011, he sold the property for $35 million.

Since then, the Murdoch empire has pounded MySpace with both barrels, including its first major television campaign, which featured – surprise, surprise – unreasonably ecstatic bright young people partying, which has become a fairly constant feature of social media and technology advertisements ever since.

So, considering that MySpace’s playbook seems to be still in widespread usage, why didn’t the site succeed?

That’s right, Mark Zuckerberg established Facebook at Harvard University a year earlier.

PS: The advertisement is dreadful, but then again, so are most that depend on a tired concept (or lack of it.)